Privacy Policy

This Privacy Policy explains how eTrue Beauty ("we", "us") collects, uses and protects your personal information when you visit etruebeauty.com or place an order.

Information we collect. Contact and order details you give us (name, email, shipping and billing address, phone number); payment information, which is processed securely by our payment providers and never stored by us in full; and device and usage data collected automatically through cookies (IP address, browser type, pages viewed).

How we use it. To process and ship your orders, provide customer support, send order updates, prevent fraud, improve our store, and, if you opt in, send marketing emails. You can unsubscribe at any time using the link in any email.

Sharing. We share information only with service providers that help us run the store (website hosting, payment processing, order fulfillment and shipping carriers, email and analytics tools) and when required by law. We do not sell your personal information.

Cookies and advertising. We and our partners (such as Meta, TikTok and Google) may use cookies and pixels to measure ads and show you relevant offers. You can manage cookies in your browser settings and opt out of interest-based ads through your device or the platforms' ad settings.

Your rights. Depending on your state (for example California, Virginia or Colorado), you may have the right to access, correct or delete your personal information and to opt out of targeted advertising. To make a request, email support@etruebeauty.com. We will not discriminate against you for exercising your rights.

Data security and retention. We use reasonable safeguards to protect your information and keep it only as long as needed for the purposes above or as required by law.

Children. Our store is not directed to children under 13, and we do not knowingly collect their information.

Changes. We may update this policy and will post the new version on this page with its effective date.

Contact. support@etruebeauty.com